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Frequently asked questions WHO PUBLISHES SELLING DOWN UNDER? Selling Down Under is published by Darwin-based e-down under Pty Ltd, has a design facility on the Sunshine Coast and an editorial office in Europe. e-down under Pty Ltd also owns Digital Trade Press, offering a range of top class promotional solutions for the travel industry. HOW IS IT DIFFERENT FROM ANY OTHER TRAVEL INDUSTRY PUBLICATION? After 14 years as an award-winning bi-monthly printed magazine, Selling Down Under is now published monthly as an interactive digital magazine. The digital edition edition has a unique global registered readership of more than 14,000plus long-haul travel professionals, a majority of whom are based in the UK/Europe, US/Canada, South Africa and the Middle East. Selling Down Under is a PATA-award winning publication and is endorsed by the Australian Tourism Export Council (ATEC) and Eco Tourism Australia. It is also endorsed by STOs in Australia. WHO READS SELLING DOWN UNDER? Selling Down Under is read by a unique mix of product and reservations managers, key long-haul travel front-line staff, Aussie Specialists, Aussie Enthusiasts, niche market operators (from honeymoons and wine tours, to diving and eco-tours), plus selected conference and incentive planners. Click here to find out what our readers have said about Selling Down Under. WHAT ARE THE ADVANTAGES FOR ADVERTISERS WITH THE ONLINE VERSION OF SELLING DOWN UNDER? Benefits of electronic delivery include faster delivery, the ability to receive stats on who is reading what and when. With the on-line edition it is possible to have your entire brochure replicated in turn-the-page format from your advert. All adverts also carry direct links to your product’s website, as well as e-mails links. We can also offer various language versions of your advertising that appear as pop-up pages from your adverts, or promotional fact sheets that can be ready for agents to hand to clients complete with their agency stamp. Click here for samples of this innovative and cost-effective way of getting your message out to the travel industry and on to the consumer. Want to go a stage further with your promotion? Why not talks to us about adding video and/or audio clips. In short, Selling Down Under can turn your advert into a full-blown presentation and all at rates that make the bean-counters smile!. HOW DO I RECEIVE A FREE ON-LINE SUBSCRIPTION TO SELLING DOWN UNDER? To be kept informed on the latest monthly editions of Selling Down Under online, simply click here and fill in the registration form. Once you choose to receive Selling Down Under in digital format, you will receive email notification concerning each new issue, the moment it becomes available. You can instantly access your copy by clicking the link. HOW DOES THE ON-LINE VERSION OF SELLING DOWN UNDER WORK? There is no software installation required to read Selling Down Under on line, and best of all, the digital edition preserves the look and feel of the printed magazine, but with much more content. Just click on the magazine from the www.sellingdownunder.com home page, and turn the pages with your mouse. You can zoom into pages, file them and send to colleagues, make clippings from selected articles, and use the search engine to find the article/product/region you want to read about. IS SELLING DOWN UNDER PUBLISHED IN ANY OTHER LANGUAGES? Selling Down Under is published in English, and is proof-read by an English-as-a-second-language expert before going to print. Selected articles, such as newsletters from New South Wales and Tourism Tropical North Queensland are available as PDFs in secondary languages. HOW CAN WE WORK WITH SELLING DOWN UNDER TO PRODUCE OUR OWN DIGITAL BROCHURE OR NEWSLETTER? To find out more about producing your own digital brochure or newsletter in turn-the-page-format, click here. We will call you to discuss your needs and help you avoid the pitfalls of online publishing. HOW DOES AN AUSTRALIAN TRAVEL PRODUCT SEND ITS NEWS TO SELLING DOWN UNDER, If you have a new product or tour you would like to reach the international travel industry, send your press release to alan@sellingdownunder.com. All press releases are judged on merit, and edited to Selling Down Under style if considered of interest to our readership. DOES SELLING DOWN UNDER ARRANGE TRAVEL, OR IS IT LINKED TO ANY TRAVEL COMPANY? Selling Down Under is purely an informational publication, and does not have any connection with travel sales organisations.
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